Some good friends of mine, John and Jen Nugent, opened a great wine store a few years ago (Colorado Wine Co) and now they are looking to open up a second shop dedicated to beer. Given my love of beer (and the fact that John and Jen are awesome) I offered to design the logo for them. They were incredible clients because they had a good sense for what they wanted and offered clear notes on each pass of designs I sent them. Below is the process starting with super rough sketches, then more refined designs, then finally to color. I haven’t done much logo work and I wouldn’t consider it my biggest strength but it certainly was fun. I can’t till they open so I can take John up on the free beer he promised me!